Aric Tarr was born and raised in Whitefish, Montana. Growing up with a passion for sports, outdoor recreation and the mountains- while seemingly interested in the art of creating. Aric found himself drawing his own logos for clothing, graphics for bicycles, and school projects at a young age. Now, fast forward through the state champion wrestling career, big mountain ski flips, and well known apparel brand creator; Aric graduates Montana State University, Bozeman, with a Bachelors Degree in Graphic Design in 2013. For the last 10 years, Aric's passion for brand identity, logo creation and illustration has grown into much more than just a design on bicycle.